These folks are straight shooters. They tell you upfront what the charges will be before you walk in. They aren't afraid to tell you what you have to do and not do to take care of your teeth and make reasonable recommendations. Their prices are the lowest that I have encountered with other Bizx members yet I felt personally cared for. They don't seem to be concerned about their social media ranking. They don't have a "would you like fries with your order" up sell mentality.