HYDRATING, PLUMPING SERUM.  WITH NO OTHER ACTIVE INGREDIENTS, THIS PURE HYALURONIC SERUM IS A PURE DRINK OF WATER FOR THE SKIN. LOCATED IN ALMOST EVERY PART OF THE BODY, HYALURONIC ACID PLAYS A PIVOTAL ROLE IN THE CONNECTIVE TISSUE OF HUMANS. HYALURONIC ACID CAPTURES MOISTURE FROM THE AIR AND RETAINS IT IN THE SKIN. THE INCREASED HYDRATION IN THE SKIN KEEPS COLLAGEN MOIST. WHEN THE SPACE BETWEEN THE COLLAGEN AND ELASTIN FIBERS IS FILLED THIS PROVIDES FOR A SMOOTHER APPEARANCE.