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Campbell's Soup, Tomato: 11.46 Andy Warhol

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(Inclusive of all taxes)

Signature: Annotated on back: Studio Stamped in Blue.

Edition: 2nd Edition, Original Screens/Printed in Belgium, Unnumb. 2500

Medium: Silkscreen

Year: 2nd Edition, Original Screens, after the 1970's Factory edition

40.37h x 28.37w in. framed

Price: $6,500

Inventory Name: AW1121S20


Andy Warhol famously appropriated familiar images from consumer culture and mass media, among them celebrity and tabloid news photographs, comic strips, and, in this work, the widely consumed canned soup made by the Campbell’s Soup Company. When he first exhibited Campbell’s Soup Cans in 1962, the canvases were displayed together on shelves, like products in a grocery aisle. At the time, Campbell’s sold 32 soup varieties; each one of Warhol’s 32 canvases corresponds to a different flavor. (The first flavor the company introduced, in 1897, was tomato). Warhol mimicked the repetition and uniformity of advertising by carefully reproducing the same image across each individual canvas. He varied only the label on the front of each can, distinguishing them by their variety. Warhol said of Campbell’s soup, “I used to drink it. I used to have the same lunch every day, for 20 years, I guess, the same thing over and over again.” Towards the end of 1962, shortly after he completed Campbell’s Soup Cans, Warhol turned to the photo-silkscreen process.  [Excerpt. MoMA]



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